Features
Unecast provides a comprehensive suite of features tailored to meet the diverse needs of businesses from a Communication Platform as a Service (CPaaS) standpoint.
1. Customer Relationship Management (CRM)
Effective segmentation and personalized communication are the cornerstone of any successful business. CRM features of Unecast are designed to optimize this critical aspect.
By leveraging these powerful tools, businesses can create more targeted, personalized, and efficient communication campaigns with a promising return on investment (ROI).
1.1 Segmentation
Segmentation allows you to categorize your audience into distinct groups based on various criteria, such as demographics, behavior, and engagement levels. This feature enables you to tailor your messages to specific segments, ensuring that your communication is relevant and impactful.
1.1.1 Use-cases:
Personalization: Deliver personalized messages that resonate with each segment, increasing engagement and conversion rates.
Efficiency: Focus your resources on the most responsive and valuable segments, optimizing your marketing efforts.
Analytics: Gain deeper insights into the preferences and behaviors of different segments, helping you refine your strategies.
Automation: Automate your communication workflows based on segment-specific triggers, saving time and effort.
1.2 Contact Management
Unecast’s Contact Management system is designed to simplify and streamline the way you manage your contacts. With a comprehensive and intuitive interface, you can easily organize, update, and maintain your contact lists, ensuring your data is always up-to-date and accurate.
1.2.1 Use-cases:
Centralized Database: Maintain a single, centralized database for all your contacts, accessible from any device.
Real-Time Updates: Keep your contact information updated and synchronized with API.
Import & Export: Easily import contacts from various sources and export lists for external use.
Custom Fields: Add custom fields to store additional information relevant to your business needs.
Search & Filter: Quickly find and filter contacts based on specific criteria, making it easy to manage large lists.
2. Campaign Management
Unecast empowers businesses and users to create, execute, and optimize multi-channel communication campaigns with ease and efficiency. This comprehensive feature set ensures that you can reach your audience through their preferred channels, deliver personalized content, and measure the impact of your efforts in real-time.
2.1 Messaging Channels
2.1.1 SMS (Short Message Service)
Short Message Service (SMS) is a widely used communication tool that allows businesses to send text messages directly to customers' mobile devices. SMS is known for its high open rates and immediate delivery, making it an effective channel for urgent notifications, promotional offers, appointment reminders, and customer support.
2.1.2 WhatsApp Business
WhatsApp Business is a powerful communication platform designed specifically for businesses to engage with their customers using the popular WhatsApp messaging app. With over 2 billion users worldwide, WhatsApp Business allows companies to send and receive messages, providing a direct and personalized channel for customer interaction.
2.2 Types of Messaging Campaigns
With Unecast, you can automate and personalize your text messaging campaigns, ensuring timely and relevant communication with your audience, while tracking performance through real-time analytics.
2.2.1 One-Time Campaigns
One-time campaigns are designed for single-use, specific purposes such as announcements, promotions, or urgent notifications. These campaigns are typically scheduled or sent immediately based on a particular event or marketing strategy.
Examples:
Flash sales or limited-time offers
Product launch announcements
Important updates or alerts
Event invitations
2.2.2 Recurring Campaigns
Recurring campaigns are automated messages sent at regular intervals or triggered by specific events. These campaigns are ideal for maintaining ongoing engagement with your audience and ensuring timely communication based on predefined criteria.
Examples:
Birthday Messages: Send personalized birthday greetings and special offers to customers on their birthdays.
Event-Driven Messages: Trigger messages based on specific customer actions or milestones, such as anniversary reminders, subscription renewals, or post-purchase follow-ups.
Monthly Newsletters: Share regular updates, news, and promotions with your subscribers.
Weekly Tips or Content: Deliver valuable content, tips, or educational materials to your audience on a regular basis.
3. Compliance & Security
Regulatory Compliance: Ensure your campaigns comply with industry regulations such as GDPR, CAN-SPAM, and others.
Data Security: Protect your customer data with advanced security measures and encryption.
4. App & Developer Tools
Unecast offers both REST and SMPP APIs to cater to diverse communication needs, ensuring flexibility, performance, and reliability in messaging.
Here's an overview of how each API can be utilized within Unecast:
4.1 REST API
Unecast REST API provides a versatile and user-friendly interface for integrating communication capabilities into your applications. It uses POST method and supports data formats like JSON, making it accessible to developers across various platforms.
Why REST API?
Developer Friendly: Easy to understand and use, with support for various programming languages.
Versatile: Supports multiple communication channels and various types of operations.
Wide Adoption: Commonly used and supported by many developers and platforms.
4.2 SMPP API
Unecast SMPP API is designed for high-performance, large-scale SMS messaging. It provides a robust and efficient protocol for sending and receiving SMS messages, making it ideal for applications that require real-time, high-throughput messaging.
Why SMPP API?
High Throughput: Capable of handling a large volume of messages per second, making it suitable for bulk SMS campaigns.
Real-Time Delivery: Ensures real-time message delivery and receipt confirmation.
Reliability: Provides detailed delivery reports and status updates for each message sent.
Efficiency: Uses a binary protocol for efficient network usage and reduced latency.
Carrier-Grade: Suitable for telecom operators and enterprise messaging with high reliability requirements.
4.3 Third-party Integrations
4.3.1 WooCommerce Integration
Unecast offers a powerful WooCommerce integration designed to streamline e-commerce communications and boost customer engagement. By seamlessly integrating the Unecast SMS API into your WooCommerce store, this plugin enables automated and personalized messaging directly from the e-commerce platform, enhancing the shopping experience for both you and your customers.
Key features of the WooCommerce integration include:
Order Status Notifications: Automatically send SMS alerts to customers regarding their order confirmations, shipping updates, and delivery statuses, ensuring they stay informed at every step of the transaction process.
Abandoned Cart Reminders: Increase conversion rates by sending timely SMS reminders to customers who have left items in their shopping cart, encouraging them to complete their purchases.
Promotional Campaigns: Easily create and schedule SMS marketing campaigns to promote special offers, discounts, or new product launches, directly reaching your customer base with targeted messaging.
Customer Engagement: Provide real-time customer support by integrating SMS into your communication channels, allowing customers to reach out for assistance with their orders or queries.
Two-Factor Authentication (2FA): Implement SMS-based 2FA for added security during the checkout process, ensuring that only verified customers can complete their purchases.
This integration helps e-commerce businesses optimize their communication workflows, reduce cart abandonment, and foster stronger customer relationships through the power of SMS, all managed effortlessly within the WooCommerce dashboard.
4.3.2 Power Platform Integration
Unecast integrates seamlessly with Microsoft Power Platform, enabling businesses to build custom automation, workflows, and applications without the need for extensive coding. This integration allows users to leverage the power of Power Automate, Power Apps, and Power BI to streamline and enhance communication processes.
Power Automate: Automate SMS workflows by triggering messages based on specific events or conditions, such as sending a confirmation SMS when an order is placed or a reminder when an appointment is approaching.
Power Apps: Develop custom mobile and web applications that integrate with Unecast’s messaging platform, providing a tailored solution for your business communications needs.
Power BI: Visualize and analyze your SMS campaign data using interactive reports and dashboards. Track key metrics like delivery rates, open rates, and engagement levels to make data-driven decisions.
This integration empowers businesses to automate repetitive tasks, improve efficiency, and build more intelligent, data-driven communication systems.
4.3.3 Shopify Integration
Unecast also offers a comprehensive Shopify integration, allowing e-commerce businesses to streamline their customer communications directly within their Shopify store. The Unecast SMS API can be integrated to enable automated, real-time SMS notifications, improving customer engagement and ensuring timely updates for orders, deliveries, promotions, and more.
Order Notifications: Automatically send SMS updates to customers on order confirmations, shipping details, and delivery status, keeping them informed every step of the way.
Abandoned Cart Reminders: Use SMS to remind customers about their abandoned carts, encouraging them to complete their purchase and boosting your conversion rates.
Promotional Campaigns: Schedule and send promotional messages directly to your Shopify customers, ensuring your offers reach the right audience at the right time.
Customer Support: Integrate SMS with your Shopify customer service workflows, allowing you to handle customer inquiries and support requests more efficiently.
This integration enhances customer satisfaction, increases engagement, and drives higher sales by utilizing SMS as a direct and effective communication channel.
5. Analytics & Reporting
Comprehensive analytics and reporting tools to monitor and optimize your communication strategies.
5.1 Use-cases:
Track the performance of your messaging campaigns with detailed analytics and reporting tools.
Measure open rates, click-through rates, conversions, and more to optimize your communication strategies.
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