Unecast provides a comprehensive suite of features tailored to meet the diverse needs of businesses from a Communication Platform as a Service (CPaaS) standpoint.

Customer Relationship Management (CRM)

Effective segmentation and personalized communication are the cornerstone of any successful business. CRM features of Unecast are designed to optimize this critical aspect.

By leveraging these powerful tools, businesses can create more targeted, personalized, and efficient communication campaigns with a promising return on investment (ROI).


Segmentation allows you to categorize your audience into distinct groups based on various criteria, such as demographics, behavior, and engagement levels. This feature enables you to tailor your messages to specific segments, ensuring that your communication is relevant and impactful.

Key Benefits of Segmentation:

  • Personalization: Deliver personalized messages that resonate with each segment, increasing engagement and conversion rates.

  • Efficiency: Focus your resources on the most responsive and valuable segments, optimizing your marketing efforts.

  • Analytics: Gain deeper insights into the preferences and behaviors of different segments, helping you refine your strategies.

  • Automation: Automate your communication workflows based on segment-specific triggers, saving time and effort.

Contact Management

Unecast’s Contact Management system is designed to simplify and streamline the way you manage your contacts. With a comprehensive and intuitive interface, you can easily organize, update, and maintain your contact lists, ensuring your data is always up-to-date and accurate.

Key Features of Contact Management:

  • Centralized Database: Maintain a single, centralized database for all your contacts, accessible from any device.

  • Real-Time Updates: Keep your contact information updated and synchronized with API.

  • Import & Export: Easily import contacts from various sources and export lists for external use.

  • Custom Fields: Add custom fields to store additional information relevant to your business needs.

  • Search & Filter: Quickly find and filter contacts based on specific criteria, making it easy to manage large lists.

Campaign Management

Unecast empowers businesses and users to create, execute, and optimize multi-channel communication campaigns with ease and efficiency. This comprehensive feature set ensures that you can reach your audience through their preferred channels, deliver personalized content, and measure the impact of your efforts in real-time.

Messaging Channels

SMS (Short Message Service)

Short Message Service (SMS) is a widely used communication tool that allows businesses to send text messages directly to customers' mobile devices. SMS is known for its high open rates and immediate delivery, making it an effective channel for urgent notifications, promotional offers, appointment reminders, and customer support.

Types of Messaging Campaigns

With Unecast, you can automate and personalize your text messaging campaigns, ensuring timely and relevant communication with your audience, while tracking performance through real-time analytics.

One-Time Campaigns

One-time campaigns are designed for single-use, specific purposes such as announcements, promotions, or urgent notifications. These campaigns are typically scheduled or sent immediately based on a particular event or marketing strategy.


  • Flash sales or limited-time offers

  • Product launch announcements

  • Important updates or alerts

  • Event invitations

Recurring Campaigns

Recurring campaigns are automated messages sent at regular intervals or triggered by specific events. These campaigns are ideal for maintaining ongoing engagement with your audience and ensuring timely communication based on predefined criteria.


  • Birthday Messages: Send personalized birthday greetings and special offers to customers on their birthdays.

  • Event-Driven Messages: Trigger messages based on specific customer actions or milestones, such as anniversary reminders, subscription renewals, or post-purchase follow-ups.

  • Monthly Newsletters: Share regular updates, news, and promotions with your subscribers.

  • Weekly Tips or Content: Deliver valuable content, tips, or educational materials to your audience on a regular basis.

How It Works

  1. Setup & Design: Use our intuitive interface to design your campaign, choose your channels, and define your audience.

  2. Personalization: Leverage customer data to personalize your messages and enhance engagement.

  3. Automation & Scheduling: Set up automated triggers and schedule your campaign to maximize impact.

  4. Execution & Monitoring: Launch your campaign and monitor its performance in real-time through detailed analytics.

  5. Optimization: Use insights gained from analytics to refine and optimize future campaigns for better results.

Compliance & Security:

  • Regulatory Compliance: Ensure your campaigns comply with industry regulations such as GDPR, CAN-SPAM, and others.

  • Data Security: Protect your customer data with advanced security measures and encryption.

App & Developer Tools

Easy-to-use APIs for seamless integration with your existing applications and systems.

API Integration

Unecast offers both REST and SMPP APIs to cater to diverse communication needs, ensuring flexibility, performance, and reliability in messaging.

Here's an overview of how each API can be utilized within Unecast:


Unecast REST API provides a versatile and user-friendly interface for integrating communication capabilities into your applications. It uses POST method and supports data formats like JSON, making it accessible to developers across various platforms.


  • Developer Friendly: Easy to understand and use, with support for various programming languages.

  • Versatile: Supports multiple communication channels and various types of operations.

  • Wide Adoption: Commonly used and supported by many developers and platforms.


Unecast SMPP API is designed for high-performance, large-scale SMS messaging. It provides a robust and efficient protocol for sending and receiving SMS messages, making it ideal for applications that require real-time, high-throughput messaging.


  • High Throughput: Capable of handling a large volume of messages per second, making it suitable for bulk SMS campaigns.

  • Real-Time Delivery: Ensures real-time message delivery and receipt confirmation.

  • Reliability: Provides detailed delivery reports and status updates for each message sent.

  • Efficiency: Uses a binary protocol for efficient network usage and reduced latency.

  • Carrier-Grade: Suitable for telecom operators and enterprise messaging with high reliability requirements.

3rd party Integration:


Unecast offers a powerful WooCommerce integration plugin designed to streamline your e-commerce communications and enhance customer engagement. This plugin seamlessly integratesUnecast SMS API into your WooCommerce store, providing robust tools for managing and automating your communications directly from your e-commerce platform.

Key Features

Automated Order Notifications: Automatically sending SMS or email notifications for order confirmations, shipping updates, and delivery confirmations helps businesses keep their customers informed about their order status in real-time.


  • Seamless Integration: Integrate Unecast's communication tools directly into your WooCommerce store without any hassle.

  • Enhanced Customer Experience: Keep your customers informed and engaged with timely, personalized messages.

  • Increased Sales: Boost your sales and conversion rates with effective abandoned cart reminders and promotional campaigns.

  • Time-Saving Automation: Automate repetitive communication tasks to save time and reduce manual effort.

  • Actionable Insights: Gain valuable insights into your campaigns' performance to make data-driven decisions and improvements.

Analytics & Reporting

Comprehensive analytics and reporting tools to monitor and optimize your communication strategies.


  • Track the performance of your messaging campaigns with detailed analytics and reporting tools.

  • Measure open rates, click-through rates, conversions, and more to optimize your communication strategies.

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